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Soup-maker sees business soar after Dragons' Den

Bella Acland won the backing of guest dragon Susie Ma, along with a £40,000 investment.

RelxNews Staff18 September 2026 at 18:08 UTC1 min read
Soup-maker sees business soar after Dragons' Den

When she eventually offered the £40,000 Acland wanted in return for a 15% share of the business, a deal was agreed quickly.

Acland said: "The music makes that sound a lot more dramatic. It was a really great offer."

Acland said Ma immediately reached out after the show to offer "lots of great feedback".

She said: "I think we really clicked in the den and hearing Susie's journey and her business area and also being a fellow female founder meant a lot to me."

Later, Ma put her in touch with her own team to give her more support.

But for the past year she has had to keep her appearance on the show a secret, so when the episode was aired on Thursday it was a surprise to everyone she knows.

She invited about 40 people to a watch-party to see it go out live and said it was not a comfortable experience.

"I was probably more nervous actually sat in front of my mates," she said.

Acland added that she was doubly-nervous because she did not know how her appearance would be edited.

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