More than £2m spent by government on influencers since July 2024
Departments are using influencers alongside campaigns in traditional media such as TV and newspapers.

Departments are using influencers alongside campaigns in traditional media such as TV and newspapers. Officials and experts continue to monitor developments closely as the situation unfolds. Communities affected by the story are watching for further updates in the days ahead. Analysts say the implications could extend well beyond the immediate headlines, with policymakers and industry leaders expected to respond in the coming weeks.
Readers following this story should check back for the latest details as new information becomes available.



